One of the most important things that have to be considered while manufacturing a product is to market it properly. Marketing the product is important because it is the activity that introduces the product produced to the potential customers. There are many ways in which marketing can be done. It could be done by providing free samples of products or providing free trial of services. Marketing of produces has been one through various ways through the years. They were done through radios, TVs and then on the Internet. They have been advised in various ways on the net. They are advertised as in ads on websites and now the latest concept to emerge is the twitter marketing concept.

Twitter:

Twitter is a social networking site and is a very famous one. It has a huge following to it. Here each person can have his own customized home page and find likeminded people on the twitter. The fact that twitters have a huge following makes it a very good prospect for marketing products and services. In case of blogs which act as an advertising medium the way to get a lot of hits to it was to put some unique content in the blogs so that many people would follow it and would see the ads too. However in twitter if a person has a huge following for his twit page then he could act as the marketing vehicle for the product. If the person refers to the product or service the people who follow him on the twitter would know the product and would like to know more about the product and would eventually buy the product.

Twitter marketing:

If a company decides to introduce a new music player into the market then it can make use of the twitter to advertise about its product in the following way. The first thing that the company has to do is to look at the twitter for people whose page provides details about electronic appliances such as music players. The next thing to check is the following that the twitter has. The larger, the following the better. Then you should contact the twitter and negotiate with him for the marketing program. Then on his acceptance provide him with instructions to ensure that the product is marketed in a big way. Then the twitter would write about your new product in his twitter page. He would get a lot of hits from his followers and more and more people would know your offering. There have been many ways to market one’s product or service but most of them have been directed at the masses but this technique would help the companies to reach the individual customers. The product would famous among the consumers because of the homogeneity of the group that follows the particular twitter.

Most of the companies have started using twitter as a way to market their products and more and more companies are following this strategy to get more reach.

Twitter is the software just like Orkut or Face book. The profile maintenance on Twitter is very simple and very easy. The information shared on Twitter is very trendy and the topics are hot favorites. You can send and receive this information from your mobile phone also. This is a very big advantage, suppose if you are traveling to a place and still you can receive the messages from your friends and followers. The importance of receiving tweets on your mobile phone is known to them who know the uses of portable devices. The three best ways to get your Twitter profile maximum exposure are as follow:

1. JOIN A GROUP:

The best way to give yourself the maximum exposure is to make sure that you are in some club or group. When you join some club or group you can see that there are many people who would like to know you and would like to read your profile. In this way you are giving maximum exposure possible to your profile. Suppose if you are doing Internet marketing then this is one of the best ways to perform it. You can keep in touch with the newest topic and with the trendiest topics. Once in a group you can make new friends and meet new people through which you can perform your Internet marketing. In the near future Internet trading, shopping is going to become very popular and attractive. People could just buy anything sitting back at home.

2. METHOD OF FOLLOWING:

Another way is to follow someone. Following someone is one of the best ideas to get your profile the maximum exposure required. The purpose of following someone is to receive the updates posted by that person or the updates that come to that person through some other source. You can easily follow someone; first you got to choose the person whom, you want to follow then just go into his profile and click the follow button. Now you are following that person and his / her updates would come to you. The reason following is a good option is that slowly but surely there would be people who would like to follow you also and they would surely have a look at your profile. In the Internet marketing on Twitter, following is a very good option. Your information and messages could be easily shared and your profile would gain maximum exposure.

3. POST MAXIMUM UPDATES:

The method of posting updates is also very convenient as it would allow you to post new updates periodically and people would like to read about your new trendy topics. There is a special method to post updates that is by posting them in the update box. You can even mention the link to the websites in which the product details and offers are mentioned. People who are following you or are in your group would be delighted by such information and your profile would gain maximum exposure. Even the people who are not in your group would read your profile if the information is worth it.

There are many advantages for giving your profile the maximum exposure. You can make new friends and join new groups also. There clubs that would welcome you. You can do all this even from your mobile phone and you could be very famous if you have the right attitude and the trendiest information. Once you are used to it you can find your own ways and options to provide your profile the maximum exposure.

The best way to get socialized and share new and hot topics is to log onto Twitter. Twitter allows you to send and receive much information and there are so many people who want to know new trendy topics. You might be thinking is it worth it? The answer is simple, it is worth every single second, look around people are always Twittering. The topics which are shared on Twitter are very trendy and hot, this may be due to the following points.

The Twitter is a vast social network where you can share a lot of things and post your messages and ideas which is known as tweets. The other name provided to twitter is micro blogging service due to its special ability to allow the users to send a tweet of only 25-30 words, you can send these tweets through your websites or could even do the same through your mobile phone. There is lot of third party devices which could perform such tasks. Imagine that you can share so many things with so many people around the world, just sitting back at your home.

The Twitter search allows you to find your messages and you can send them to your followers, your friends in your groups. You can follow a person in Twitter by just clicking the follow button on that person’s profile. Then you can choose to keep following that person or you could undo by just selecting the option from the drop down box. Since there are lot of people following other people you can see that the link between people is huge. So there are more chances that a new topic or trendy hot messages could be easily shared and viewed.

There is an option to post update with the help of update box. Here you can post any type of update which may be news, a topic, a trend, a personality, an item, etc. and more people read more the topic gets popular. So the topics on the Twitter are trendier and are very informative. You can even post an update from your mobile phone using the mobile browser. You just need a GPRS connection on your mobile phone or 3G then you can know what people do and what they think about new and hot topics. The people send and receive so much information that you can surely find new and trendy topics.

There is an option of finding out what people think about the topics that you want to know and once you press the search then you can find the answer. You can set lot of text message preferences for people in your group and that can be done through mobile Twitter also. Once a person has joined you or has chosen to follow you, you would get intimation on your e-mail. Following someone is nothing but getting their new updates, any new update that comes to that person would be then shown to you as well. You can even choose to get these updates on your phone.

So the topics on the Twitter are trendy due to the urge to share and update. The people want share about new things and know better people around the globe. So the information posted on the Twitter is very effective and due to its versatility one can send and receive messages anywhere in the world.

The marketing of your products with the help of trend niches is very important. The Twitter is software that would allow you to sell your product online. It is a social website that has a number of online people who chat and communicate with one another. The online or internet marketing is very trendy and very competitive also. There would be many other marketers who would like to sell their product online on the Twitter. So you must be having the niche picking strategies that would guide you to the top of the ladder. Once you have all what you may require being the best then there is no looking back. The following are a few points that would be useful.

The people on these social websites such as Twitter are always talking about new things or the things which are in trend. So if you have a social network then you can find out what is going on and what the trend is. You got to just join some of the groups or clubs where you can get socialized and could find such vital information. This would help you to stay ahead of your rivals and competitors. The Twitter is one of the best way to do so and find the trendy niches. You can find up to date information and very good friends also who can help you.

You can even choose to market your product on the Twitter website but you got to very careful that you do not break your social network. You need to be very careful this is another type of trendy niche that could help you out. You can make easy money once you have explored the right areas. You must make sure that you are in the right group or club for your marketing and you can sell many products or you could attract lot of customers online. The better niche would be to paste the links of the website on which your product is available. There are lot of people who are interested to explore new things and stuffs which are exiting. You can use this as one of the best niche strategies and could make easy money. In the near future internet shopping is going to become more popular and there are more chances that you would be selling product on the internet.

If the internet marketing is very new to you then there is another niche that you can follow. The search through vast web directories is very easy and fruitful too. You can find easy trendy niches there and they could be very useful. You can read about 4.8 million website addresses and they are listed in more than 500 categories. You can find niches very easily and very swiftly. You can narrow your search by category wise and you can reduce the amount of work as the websites are mentioned in a methodological manner.

The methods mentioned above are not only useful for the beginners but also for the ones who are at the intermediate level. The best thing to do is to log on to Twitter and find new groups and friends that can be useful to you. Once you are used to it, you can find new niches and trends that would help you market better.

The Twitter marketing is very much famous, you do the marketing through the newspapers, mobile ads, television, supplementary and many other ways but online marketing is one of the best ways. The Twitter is a very good network that would allow you to market your products online. It is considered second best to the Facebook. You can either choose to socialize or you could promote your product. But there are a few things that you must know before you promote your online marketing.

One of the first things that one must follow for the online marketing traits is to make as many friends as possible. The person must have a good contact list, you can do it by either joining new groups or community or clubs on Twitter. You can see the idea more the number of your contacts more the marketing you can do. This would help you to have better socialism and you could even convince people on your product. Twitter allows you to perform such operations and make new reliable friends.

The other way to male online marketing on Twitter is that you join the groups, clubs that would give you better chances to market your product. For example you want to market many electronic products then you must join a group that has electronic freaks or fans. Now once you have joined such a group next you must make some friends and attract them to sell your product and give them a better idea about your product.

The best method to perform an online marketing is to post links that would lead them directly to your products website. The links are one of the best ways to attract customers and improve your Twitter marketing. You must make one thing sure that the link you have provided is leading the customers directly to the web page where one can find information on your product or could known better so that he / she can buy the product. On the web page you can provide information about the product and some pictures and graphics on the product. You can even mention what you are offering the customers for better sale.

The networks like Twitter allow you to market your product on large scale but you must not forget the most important constrain that on a social network you must be very careful while marketing. This brings out another important aspect of Twitter online marketing. These networks such as Twitter should be used for socialism purpose only. If you are going to use it only for the sole purpose of marketing then there are very few chances that you may find a response or the others may not like your presence. So developing a low marketing profile is very important as far as online marketing is concerned.

The Twitter online marketing is very different and you would get used to it once you start using it. As you go on you may find many other ways to market your product online and you could attract a lot of crowd. You must always look to improve and progress such type of attitude would surely help you succeed in your purpose.

During the scene of 2008 Mumbai attacks, an estimated number of 80 tweets were sent by the eyewitnesses in every 5 seconds. The users of Twitter on the ground helped to compile a list of the injured and dead. In addition, the users sent out important information regarding the location of nearest hospitals and nursing homes emergency phone numbers needing blood donations.

Foreign Affairs Ministry of Israel David Saranga had  announced on December 30, 2008, that the government of Israel would be first to organize a world wide press conference through Twitter to take the questions from the general  public about the point of war against the Hamas, in Gaza.

In January 2009, an US Airways Flight1549 came across with multiple strikes of bird and was forced to ditch in Hudson River. A passenger name Janis Krums, on one of the ferries rushed there for the immediate help and he took some pictures of the downing plane while evacuating the passengers and sends them to the Twittpic for the further assistance. It was all before the arriving of any other media personals at that scene of panic.

The Country Fire Authority of Australia took the help of Twitter to send out instant updates and alerts regarding the Victorian bushfires in February 2009.During this time   Kevin Rudd, the Prime Minister of Australia, also used his account of the Twitter   to send out vital information during that scene of the fires about the various assistance like donation of the blood and the money and contacts for the emergency help as a part of the rescue operation.

The first and the foremost criminal prosecution evolving from Twitter posts started in April 2009. The convict Daniel Knight Hayden was arrested by the FBI agents, supporting the protest of the Tea Party against the Barack Obama’s policies.  Allegedly Hayden was sending threatening tweets of violence in connection with his aim to attend that protest in the Oklahoma City, Oklahoma.

The first time Twitter was exposed to the space when Michael J. Massimino, the astronaut in May 2009, used it to send vital updates of repair mission of Hubble Space Telescope. In that same month Brillstein-Grey and Reveille Production Entertainment made an announcement that they would soon produce a television series in which Twitter will be used to track down the famous and the celebrities.

In May 2009, the notable Webby Award “Break out of the Year” was presented to the team of Twitter. Fraud allegations during the Iranian presidential election, in June 2009, protesters used the favors of Twitter as mode of communication to the outer world and as a rallying tool, after the administrative body banned several other systems of communication.

In July 2009, a Chicago based real estate management associates, Horizon Realty Group sued Amanda Bonnen, one of its former tenant for libel based for a Twitter message sent to his friends. Horizon Realty contends that Bonnen defamed the company by making a posting of tweets against their sole interest and the privacy.

Twitter accounts with 33 high-profiles were compromised On January 5, 2009, after the guessing of the Twitters administrator’s password by a dictionary attack. False tweets—including the drug-related and sexually explicit messages—were then delivered from the accounts.

On June 11, 2009 beta version of the verified accounts was launched by the Twitter for allowing the notable or famous individuals to make clear of their own personal Twitter accounts. They introduced some badges to verify these personal accounts in the home pages.

Rapid growth of the twitters in 2007 resulted a traffic overloads in outages. Many journals and the Daily’s view were of a mixed kind regarding this situation. But for the fans here, were happy as it was a better way to be in touch with their busy friends. On the other hand there were also views and comment, complaining about the “too” connected and odd hours mails.

During the U.S presidential campaign in 2008, candidates used the Twitter through the race. Barack Obama, the Democratic Party nominee used it for the sake of its publicity.     The campaign of the Nader-Gonzalez   updated its team of ballot access in real-time with the Twitter and Google Maps. There was the increase of 43 percent in use of the Twitter   on the day of election of United States’ 2008.

On an another case of James Buck on April 10, 2008,    graduate journalism graduate student of University of California with his translator named Mohammed Maree, were taken into custody in Egypt for the cause of  photographing a protest against the   government

On the way to police station Buck send the massages to his 48 “followers” as “Arrested” on the Twitter using his mobile phone. Then those followers made contact with the University of .California, Berkeley, number of press related organizations and the U.S. Embassy in Cairo on his behalf. Being detained Buck was able to send the updates about his situation. He was then released from the Mahalla jail; the very next day after the hiring of a lawyer for him by the college.

There was a research report in May2008, on the New Scientist about the fastest aid provided by Twitter during the cases of emergency than the earlier emergency services of the government or the traditional media groups.

The study also reveals that those using the Twitter during heavy fires in October 2007 in California, kept their “followers” mostly were neighbor and friends informed of their conditions and location of the various fire services minute by minute. Organizations like American Red Cross, which support the relief during the disaster days, also started using the favors of   Twitter for the immediate exchange of the minute-to-minute information along with the static’s and the directions.

Media outlets also began to use the Twitter as a mode of public sentiment on various issues. During the coverage of the federal election of Canada on October 14, 2008 by CNBC News television, the CBC cited some tweets regarding the Stephane Dion and Elizabeth May along with a static of items produced on Twitter as the evidence that public were calling for Dion to move down regarding  the election results.

Through the process of SMS (Short Message Service) subscribers can communicate with the Twitter via five gateway numbers: short codes for Canada, New Zealand, United States, India, and an Isle of Man – number for the international use. For the United Kingdom there is another short code which is accessible only to those of the Vodafone network

On April 30 in the year of 2009, Twitter made its web interface with addition of a side bar and a search bar of Trending Topics —the most usual phrases presently appearing in the messages. Every individual update their sent to the Twitter from anywhere 24/7 round the world can be directly indexed. “With this fresh launched feature, it has become something very unexpectedly important to the subscribers—a search engine for finding out the instant happening right now around us.

When there is an outage in Twitter, users see an error message image of “fail whale” created by the Yiying Lu, a figure of red birds using the nets to haul up a whale from   ocean along the side of the text.

Twitter experienced nearly around 98 percent of uptime in 2007.Twitter’s downtime was mostly noticeable during Macworld Conference and Expo keynote address in the year of 2008. An architectural change was made by the fresh engineering team Twitter during May 2008 to deal with the various scale of growth. This issue of stability resulted in temporary or down time feature removal.

In August 2008, Twitter withdrew scheme of the free SMS services in August 2008.to users of the United Kingdom (U.K) and nearly about for five months, the instant messaging support through a Jabber bot was marked “temporarily unavailable”. On October 10, 2008, there was another announcement by the status blog of Twitter’   that the service of Instant Messaging (IM) was no more a temporary outage and required to be revamped. Twitter aimed to return its Instant Messaging service at few point but said, it requires a major work

On June 12, 2009,”Twitpocalypse” the so called potential, an exclusive identifier associated with each tweet surpass the limited signed integers of 32 bit. But here the Twitter itself was not so affected but some of the third party clients found it very difficult to access their recent tweets. As soon as the patches were released to cope with the situation but few of the iPhone application was still in queue for the further approval from App Store.

On August 6, 2009, Face book and Twitter suffered an attack from the denial-of –service which made the website offline for several hours. But it was later detected that the attacks were pointed at a pro-Georgian user during the anniversary of the “South Ossetia War”, 2008 rather than to the sites themselves.

Twitter collects the personally identifiable information of its subscribers and shares it with the third parties. Twitter do not displays any advertisements, advertisers can target the users based on the history of tweets and sometimes can quote the tweets in ads.

The initial name of the codename or product for the service was given as “twttr”. It is inspired by the Flickr and another reality that the American SMS, short codes are of five characters. Initially there was an experiment with “10958” by the developers as a kind of short code, though later it was changed to “40404″.It then became more memorability and easy to use. Work on the main project started on March 21 in the year of 2006, when Dorsey issued its first Twitter note at 12:50 PM (PST) Pacific Standard Time.

Entirely “Twitter” has risen over US$57 million from the venture capitalist. But it was not publicly released about the exact sum of funding. Twitter’s initial round of support was for a totally undisclosed sum that is rumored to have between the $1 million and $5 million. Its second round of funding in the year of 2008 was around $22 million and the third turn of funding in the year 2009 was about $35 million from the Benchmark Capital and Institutional Venture Partners along with a hidden amount from the other investors including Spark Capital and the Union Square Ventures. Twitter is also backed by Digital Garage, Bezos and Union Square Ventures.

The board member of “Twitter” Todd Chaffee forecasted that the company can make currency from the e-commerce; since the company had a direct involvement regarding the promotion of such products.

After a retrieved by hacker some of the Twitter’s documents covering user growth and revenue were published on the Tech Crunch. These were all the internal projections of the year 2009, where would have revenues of $400,000, $4millio in the third and the fourth quarter respectively along with the 25 million subscribers at the conclusion of the year. The other projections for the ending of the year 2013 were calculated up to $1.54 billion in revenue, $111 million at the net earnings with 1 billion of subscribers. There was no information published regarding the plans of the “Twitter” to achieve those figures. There was the only possibility, that “Evan Williams” the Twitter co-founder issued a blog post suggesting the legal step for revealing the company’s details.

Twitter has been depicted as parallel to the Web-based IRC (Internet Relay Chat). Web interface in “Twitter” uses the frame work of Ruby on Rails.   From the mid of 2007 to 2008 the real messages were under the server of Ruby persistent queue called Starling. But later on since the year of 2009 this has been slowly restored in software written with Scala.

The service’s like API (Application programming interface) allows the other web application and services to incorporate with “Twitter”. It generally builds the use of the hashtags during the searches on system, phrases or words prefixed with #. For example a search for the “beer” would turn up all related messages and topics that include the word #beer. Similarly, the sign of @ is followed by a username that allows the users to send various text messages straightly to each other.

Twitter is a social networking service which enables its users to read and send messages, generally known as the tweets. It also acts as a micro-blogging service and it is totally free. Tweets are based on text post up to a range of one hundred and forty (140) characters depicted on the creators profile page and then delivered to the creator’s subscribers that are known as the followers.   Users can receive and send tweets through the Twitter website, called short message service generally popular as SMS. Here the service use costs nothing, only there may be the nominal fees of the phone service provider.

Twitter was created by Jack Dorsey in the year of 2006 and since then it has acquired popularity and notability   worldwide.  .

Twitter is positioned among the fiftieth (50) most well-liked websites around the world by an unofficial analysis.   Although approximation of number of the daily users may vary since the company does not expose the total figure of active accounts. By an another analysis it was confirmed that Twitter, ranked at the third major used social network on account of their 6 million exclusive monthly guests and around 55 million monthly appointments. Twitter had a growth of monthly 1,382 percent leaving behind the Zimbio and Face book with 240 and 228 percent respectively. However, only a percentage of 40, the Twitter’s subscribers are retained

Twitter began at a very “daylong brainstorming session” which was held by the board members of podcasting company,” Odeo” in an effort to crack out of the creative slump. Jack Dorsey during that meeting brought up the plan of a person using a short message service, (SMS) to communicate with any small crowd or group, a thought partly encouraged by SMS group of messaging service TXTMob.

Initially the working name was “Status” to a while. Infect it did not have a name but the process was still on, to give a unique name for its growing market

It was aware that there is a big value in the “name”. It also plays a vital role in the performance of a company. It is just like buzzing the worldwide. So there was bunch of name-storming and at last the “twitch” came into focus. But the “twitch” was not felt as satisfactory as a product name, because it does not match up the accurate imagery. So there was the hunt for words around it in the dictionary and came across the similar word “twitter” a perfect match.

The initial twitter prototype was first used with in the Odeo employees as internal service and later in July 2006 it was launched into a full scale edition publicly. In October 2006, Dorsey, Evan Williams, Biz Stone and other associate of Odeo shaped “Obvious Corporation” and got hold of Odeo along all of its possessions—including the Twitter.com and Odeo.com —from the shareholders and other investors. But later on “Twitter”, made a diversion to its own distinct company which still runs on a great scale word wide successfully.